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Câu hỏi:

20/07/2024 154

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42.

How is the news different from entertainment? Most people would answer that news is real but entertainment is fiction. However, if we think more carefully about the news, it becomes clear that the news is not always real. The news does not show us all the events of the day, but stories from a small number of chosen events. The creation of news stories is subject to specific constraints, much like the creation of works of fiction. There are many constraints, but three of the most important ones are: commercialism, story formulas, and sources. Newspapers, radio, and TV stations are businesses, all of which are rivals for audiences and advertising revenue. The amount of time that the average TV station spends on news broadcasts has grown steadily over the last fifty years - largely because news is relatively cheap to produce, yet sells plenty of advertising. Some news broadcasts are themselves becoming advertisements. For example, during one week in 1996 when the American CBS network was airing a movie about the sinking of the Titanic, CBS news ran nine stories about that event (which had happened 84 years before). The ABC network is owned by Disney Studios, and frequently runs news stories about Mickey Mouse. Furthermore, the profit motive drives news organizations to pay more attention to stories likely to generate a large audience, and to shy away from stories that may be important but dull. This pressure to be entertaining has produced shorter, simpler stories: more focus on celebrities than people of substance, more focus on gossip than on news, and more focus on dramatic events than on nuanced issues.

As busy people under relentless pressure to produce, journalists cannot spend days agonizing over the best way to present stories. Instead, they depend upon certain story formulas, which they can reuse again and again. One example is known as the inverted pyramid. In this formula, the journalist puts the most important information at the beginning of the story, than adds the next most important, and so on. The inverted pyramid originates from the age of the telegraph, the idea being that if the line went dead halfway through the story, the journalist would know that the most crucial information had at least been relayed. Modern journalists still value the formula for a similar reason. Their editors will cut stories if they are too long. Another formula involves reducing a complicated story into a simple conflict. The best example is "horse race" election coverage. Thorough explication of the issues and the candidates' views is forbiddingly complex. Journalists therefore concentrate more on who is winning in the opinion polls, and whether the underdog can catch up in the numbers than on politicians' campaign goals.

Sources are another constraint on what journalists cover and how they cover it. The dominant sources for news are public information officers in businesses and government offices. The majority of such officers try to establish themselves as experts who are qualified to feed information to journalists. How do journalists know who is an expert? In general, they don't. They use sources not on the basis of actual expertise, but on the

appearance of expertise and the willingness to share it. All the major news organizations use some of the same sources (many of them anonymous), so the same types of stories always receive attention. Over time, the journalists may even become close friends with their sources, and they stop searching for alternative points of view. The result tends to be narrow, homogenized coverage of the same kind.

According to paragraph 3, an advantage of the inverted pyramid formula for journalists is that _________.

A. if a story is cut by the editor, only the less crucial information will be lost

Đáp án chính xác

B. it makes a story more likely to be cut by the editor

C. it makes a story more likely to attract the attention of the audience 

D. it makes a story simpler and easier to understand

Trả lời:

verified Giải bởi Vietjack

A

Kiến thức: đọc hiểu

Giải thích:

Theo đoạn 3, lợi thế của công thức kim tự tháp ngược cho các nhà báo là _________.

A. nếu một câu chuyện được cắt bởi biên tập viên, chỉ có những thông tin ít quan trọng hơn sẽ bị mất

B. nó làm cho một câu chuyện có nhiều khả năng bị cắt bởi biên tập viên

C. làm cho một câu chuyện dễ thu hút sự chú ý của khán giả

D. nó làm cho một câu chuyện đơn giản hơn và dễ hiểu hơn

Dẫn chứng: Instead, they depend upon certain story formulas, which they can reuse again and again. One example is known as the inverted pyramid. In this formula, the journalist puts the most important information at the beginning of the story, than adds the next most important, and so on.

Câu trả lời này có hữu ích không?

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CÂU HỎI HOT CÙNG CHỦ ĐỀ

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Câu 6:

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 28 to 34.

A large number of inventions require years of arduous research and development before they are perfected. For instance, Thomas Edison had to make more than 1,000 attempts to invent the incandescent light bulb before he finally succeeded. History is replete with numerous other examples of people trying, yet failing to make inventions before they eventually succeeded. Yet some inventions have come about not through hard work but simply by accident. In most cases, when someone unintentionally invented something, the inventor was attempting to create something else. For example, in the 1930s, chemist Roy Plunkett was attempting to make a new substance that could be used to refrigerate items. He mixed some chemicals together. Then, he put them into a pressurized container and cooled the mixture. By the time his experiment was complete, he had a new invention. It was not a new substance that could be used for refrigeration though. Instead, he had invented Teflon, which is today most commonly used to make nonstick pots and pans. Similarly, decades earlier, John Pemberton was a pharmacist in Atlanta, Georgia. He was attempting to create a tonic that people could use whenever they had headaches. While he was not successful in that endeavor, he managed to invent Coca - Cola, the world - famous carbonated soft drink.

Scientists have also made crucial discoveries by accident when they were conducting experiments. In 1928, Alexander Fleming discovered penicillin, an antibiotic, in this manner. He discovered some mold growing in a dish with some bacteria. He noticed that the bacteria seemed to be avoiding the mold. When he investigated further, he determined some of the many useful properties of penicillin, which has saved millions of lives over the past few decades. Likewise, in 1946, scientist Percy Spencer was conducting an experiment with microwaves. He had a candy bar in his pocket, and he noticed that it suddenly melted. He investigated and learned the reason why that had happened. Soon afterward, he built a device that could utilize microwaves to heat food: the microwave oven.

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Câu 7:

She worked here for a while then _________ afternoon she just quit and left.

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Câu 8:

Her weigh has increased remarkably since she began receiving treatment.

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Câu 9:

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 28 to 34.

A large number of inventions require years of arduous research and development before they are perfected. For instance, Thomas Edison had to make more than 1,000 attempts to invent the incandescent light bulb before he finally succeeded. History is replete with numerous other examples of people trying, yet failing to make inventions before they eventually succeeded. Yet some inventions have come about not through hard work but simply by accident. In most cases, when someone unintentionally invented something, the inventor was attempting to create something else. For example, in the 1930s, chemist Roy Plunkett was attempting to make a new substance that could be used to refrigerate items. He mixed some chemicals together. Then, he put them into a pressurized container and cooled the mixture. By the time his experiment was complete, he had a new invention. It was not a new substance that could be used for refrigeration though. Instead, he had invented Teflon, which is today most commonly used to make nonstick pots and pans. Similarly, decades earlier, John Pemberton was a pharmacist in Atlanta, Georgia. He was attempting to create a tonic that people could use whenever they had headaches. While he was not successful in that endeavor, he managed to invent Coca - Cola, the world - famous carbonated soft drink.

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Câu 10:

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks from 23 to 27.

WILLIAM THE HERO!

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Điền vào ô 23

 

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You're 18! You ________ to be able to look after yourself by now.

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Câu 12:

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks from 23 to 27.

WILLIAM THE HERO!

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Điền vào ô 26

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Mark the letter A, B, C, or D on your answer sheet to indicate the word that differs from the other three in the position of primary stress in each of the following questions.

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Ann: May I leave a message for Mr. Black, please?

Secretary: ___________.

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Câu 15:

The University of Kentucky has held this prestigious title until 1989, when it was granted to the University of Georgia.

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