Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to its. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they cit dwellers or country dwellers? Such question have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television rating and other statistics, and advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for product in the public’s mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non – working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
What does the passage mainly discuss?
A. How to develop a successful advertising plan
B. New techniques and technologies of market research
C. The central role of advertising in selling products
D. The history of advertising in the United States
Đáp án B.
Key words: mainly discuss.
Clue: Advertising relies on the techniques of market research to identify potential users of a product; Advertising is also making use of new technologies: Quảng cáo dựa vào các kỹ thuật nghiên cứu thị trường để xác định những người sử dụng tiềm năng của một sản phẩm; Quảng cáo cũng đang sử dụng các công nghệ mới.
Phân tích đáp án:
A. How to develop a successful advertising plan: Làm thế nào để phát triển một kế hoạch quảng cáo thành công.
B. New techniques and technologies of market research: Các kỹ thuật và các công nghệ mới của nghiên cứu thị trường.
C. The central role of advertising in selling products: Vai trò trung tâm của quảng cáo trong việc bán sản phẩm.
D. The history of advertising in the United States: Lịch sử quảng cáo ở Hoa Kỳ.
Dựa vào clue ở trên → đáp án chính xác là B
Mark the letter A, B, C, or D on your answer sheet to indicate the word whose underlined part that needs correction in each of the following questions.
The composer Verdi has written the opera Aida to celebrate the opening of the Suez Canal, but the opera was not performed until 1871.
Mark the letter A, B, C, or D on your answer sheet to indicated the word differs from the other three in the position of primary stress in each hof the following questions.
Mark the letter A, B, C, or D on your answer sheet to indicate the word whose underlined part that needs correction in each of the following questions.
It was not until she could read and write when she was allowed to use smartphone.
Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that best combines each pair of sentences in the following questions.
The new contract sounds good. However, it seems to have some problems.
Mark the letter A, B, C, or D on your answer sheet to indicated the word differs from the other three in the position of primary stress in each hof the following questions.
Mark the letter A, B, C, or D on your answer sheet to indicate the word whose underlined part differs from the other three in the pronunciation in each of the following questions.
Ann is asking Mathew’s opinion after biology class.
Ann: “Does the global warming worry you?”
Mathew: “________”
Peter and Thomas are talking about their mission.
Peter: “Is it important?”
Thomas: “________”
Mark the letter A, B, C, or D on your answer sheet to indicate the word whose underlined part that needs correction in each of the following questions.
Wealthy people have always desired and wear precious stones because their beauty is lasting.
He has been waiting for this letter for days, and at ________ it has come.
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks.
Criticism
The volume of traffic in many cities in the world today continues to expand. This (22) ________ many problems, including serious air pollution, lengthy delays, and the greater risk (23) ________ accidents. Clearly, something must be done, but it is often difficult to persuade people to change their habits and leave their cars at home.
One possible approach is to make it more expensive for people to use their cars be increasing changes for parking and bringing in tougher fines for anyone who (24) ________ the law. In addition, drivers could be required to pay for using particular routes at different times of the day. This system, also known as ‘road pricing’, is already being introduced in a number of cities, using a special electronic card (25) ________ to windscreen of the car.
Another ways of dealing with the problem is to provide cheap parking on the outskirts of the city, and strictly control the number of vehicles allowed into the centre. Drivers and their passengers then use a special bus service for the final stage of their journey.
Of course, the most important (26) ________ is to provide good public transport. However, to get people to give up the comfort their cars, public transport must be felt to be reliable, convenient and comfortable, with fares charged at an acceptable level.
Điền vào ô 24
Determining the mineral content of soil samples is an exacting process; ________ experts must perform detail tests to analyze soil specimens.
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks.
Criticism
The volume of traffic in many cities in the world today continues to expand. This (22) ________ many problems, including serious air pollution, lengthy delays, and the greater risk (23) ________ accidents. Clearly, something must be done, but it is often difficult to persuade people to change their habits and leave their cars at home.
One possible approach is to make it more expensive for people to use their cars be increasing changes for parking and bringing in tougher fines for anyone who (24) ________ the law. In addition, drivers could be required to pay for using particular routes at different times of the day. This system, also known as ‘road pricing’, is already being introduced in a number of cities, using a special electronic card (25) ________ to windscreen of the car.
Another ways of dealing with the problem is to provide cheap parking on the outskirts of the city, and strictly control the number of vehicles allowed into the centre. Drivers and their passengers then use a special bus service for the final stage of their journey.
Of course, the most important (26) ________ is to provide good public transport. However, to get people to give up the comfort their cars, public transport must be felt to be reliable, convenient and comfortable, with fares charged at an acceptable level.
Điền vào ô 26
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks.
Criticism
The volume of traffic in many cities in the world today continues to expand. This (22) ________ many problems, including serious air pollution, lengthy delays, and the greater risk (23) ________ accidents. Clearly, something must be done, but it is often difficult to persuade people to change their habits and leave their cars at home.
One possible approach is to make it more expensive for people to use their cars be increasing changes for parking and bringing in tougher fines for anyone who (24) ________ the law. In addition, drivers could be required to pay for using particular routes at different times of the day. This system, also known as ‘road pricing’, is already being introduced in a number of cities, using a special electronic card (25) ________ to windscreen of the car.
Another ways of dealing with the problem is to provide cheap parking on the outskirts of the city, and strictly control the number of vehicles allowed into the centre. Drivers and their passengers then use a special bus service for the final stage of their journey.
Of course, the most important (26) ________ is to provide good public transport. However, to get people to give up the comfort their cars, public transport must be felt to be reliable, convenient and comfortable, with fares charged at an acceptable level.
Điền vào ô 23
Mark the letter A, B, C, or D on your answer sheet to indicated the sentences that is closest in meaning to each of the following questions.
They said that “IZZI GALA EVENT” on 23 December went like a bombs.
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 31 to 35.
Just as you designate and separate your physical workspace, you should be clear about when you’re working and when you’re not. You’ll get your best work done and be most ready to transition back to the office if you stick with your regular hours. Plus, if your role is collaborative, being on the same schedule as your coworkers makes everything much easier.
“The biggest difference between working from home and working in the office is that you are in charge of your environment and have to treat yourself like an employee,” Yurovsky says. This means holding yourself accountable, but also recognizing when enough is enough, just as a good manager might. “If you feel yourself extending your work hours because you are not doing anything in the evening...tell yourself it’s time to put work away, recharge, and start tomorrow with a fresh mind. The work will be there in the morning.”
If you live with other people, this separation is even more critical. Communicate with the people whom you live with to establish boundaries so you can cut down on distractions during the workday—and then disconnect and give the people you care about your full attention. Having a separate time and space to work will allow you to be more present in your home life.
(Adapted from https://www.themuse.com/)
The word “whom” in paragraph 1 refers to ______.
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 31 to 35.
Just as you designate and separate your physical workspace, you should be clear about when you’re working and when you’re not. You’ll get your best work done and be most ready to transition back to the office if you stick with your regular hours. Plus, if your role is collaborative, being on the same schedule as your coworkers makes everything much easier.
“The biggest difference between working from home and working in the office is that you are in charge of your environment and have to treat yourself like an employee,” Yurovsky says. This means holding yourself accountable, but also recognizing when enough is enough, just as a good manager might. “If you feel yourself extending your work hours because you are not doing anything in the evening...tell yourself it’s time to put work away, recharge, and start tomorrow with a fresh mind. The work will be there in the morning.”
If you live with other people, this separation is even more critical. Communicate with the people whom you live with to establish boundaries so you can cut down on distractions during the workday—and then disconnect and give the people you care about your full attention. Having a separate time and space to work will allow you to be more present in your home life.
(Adapted from https://www.themuse.com/)
What is the useful advice for those who work from home at night?
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 31 to 35.
Just as you designate and separate your physical workspace, you should be clear about when you’re working and when you’re not. You’ll get your best work done and be most ready to transition back to the office if you stick with your regular hours. Plus, if your role is collaborative, being on the same schedule as your coworkers makes everything much easier.
“The biggest difference between working from home and working in the office is that you are in charge of your environment and have to treat yourself like an employee,” Yurovsky says. This means holding yourself accountable, but also recognizing when enough is enough, just as a good manager might. “If you feel yourself extending your work hours because you are not doing anything in the evening...tell yourself it’s time to put work away, recharge, and start tomorrow with a fresh mind. The work will be there in the morning.”
If you live with other people, this separation is even more critical. Communicate with the people whom you live with to establish boundaries so you can cut down on distractions during the workday—and then disconnect and give the people you care about your full attention. Having a separate time and space to work will allow you to be more present in your home life.
(Adapted from https://www.themuse.com/)
According to paragraph 1, if you work on the same schedule as your co-workers, your work may be ______.
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 31 to 35.
Just as you designate and separate your physical workspace, you should be clear about when you’re working and when you’re not. You’ll get your best work done and be most ready to transition back to the office if you stick with your regular hours. Plus, if your role is collaborative, being on the same schedule as your coworkers makes everything much easier.
“The biggest difference between working from home and working in the office is that you are in charge of your environment and have to treat yourself like an employee,” Yurovsky says. This means holding yourself accountable, but also recognizing when enough is enough, just as a good manager might. “If you feel yourself extending your work hours because you are not doing anything in the evening...tell yourself it’s time to put work away, recharge, and start tomorrow with a fresh mind. The work will be there in the morning.”
If you live with other people, this separation is even more critical. Communicate with the people whom you live with to establish boundaries so you can cut down on distractions during the workday—and then disconnect and give the people you care about your full attention. Having a separate time and space to work will allow you to be more present in your home life.
(Adapted from https://www.themuse.com/)
The word “accountable” in paragraph 2 is closest in meaning to ______.
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 31 to 35.
Just as you designate and separate your physical workspace, you should be clear about when you’re working and when you’re not. You’ll get your best work done and be most ready to transition back to the office if you stick with your regular hours. Plus, if your role is collaborative, being on the same schedule as your coworkers makes everything much easier.
“The biggest difference between working from home and working in the office is that you are in charge of your environment and have to treat yourself like an employee,” Yurovsky says. This means holding yourself accountable, but also recognizing when enough is enough, just as a good manager might. “If you feel yourself extending your work hours because you are not doing anything in the evening...tell yourself it’s time to put work away, recharge, and start tomorrow with a fresh mind. The work will be there in the morning.”
If you live with other people, this separation is even more critical. Communicate with the people whom you live with to establish boundaries so you can cut down on distractions during the workday—and then disconnect and give the people you care about your full attention. Having a separate time and space to work will allow you to be more present in your home life.
(Adapted from https://www.themuse.com/)
Which best serves as the title for the passage?
Read the following passage and mark the letter A, B, C, or D to indicate the correct word or phrase that best fits each of the numbered blanks.
Sir Isaac Newton, the English scientist and mathematician, was one of the most important figures of the 17th century scientific revolution. One of his greatest achievement was the discovery of the three laws of motion, (26) ______ are still used today. But he also had a very unusual personality. Some people would say he was actually insane.
His father died before he was born, and his mother soon remarried. The young Isaac hated his stepfather so much that he once (27) _____ to burn his house down - when his stepfather and mother were still inside! Fortunately he did not, and he went on to graduate from Cambridge without being thrown into prison.
Isaac's first published work was a theory of light and color. When another scientist wrote a paper criticizing this theory, Isaac flew into an uncontrollable rage. The scientist (28) ______ for the criticism was a man called Robert Hooke. He was head of the Royal Society, and one of the most respected scientists in the country. (29)_______, this made no difference to Isaac, who refused to speak to him for over a year.
The simple fact was that Isaac found it impossible to have a calm discussion with anyone. As soon as someone said something that he disagreed with, he would lose his temper. For this reason he lived a large part of his life isolated from (30) ______ scientists. It is unlikely that many of them complained.
(Source: https://www.biography.com/scientist/isaac-newton)
Điền vào ô số 30
Read the following passage and mark the letter A, B, C, or D to indicate the correct word or phrase that best fits each of the numbered blanks.
Sir Isaac Newton, the English scientist and mathematician, was one of the most important figures of the 17th century scientific revolution. One of his greatest achievement was the discovery of the three laws of motion, (26) ______ are still used today. But he also had a very unusual personality. Some people would say he was actually insane.
His father died before he was born, and his mother soon remarried. The young Isaac hated his stepfather so much that he once (27) _____ to burn his house down - when his stepfather and mother were still inside! Fortunately he did not, and he went on to graduate from Cambridge without being thrown into prison.
Isaac's first published work was a theory of light and color. When another scientist wrote a paper criticizing this theory, Isaac flew into an uncontrollable rage. The scientist (28) ______ for the criticism was a man called Robert Hooke. He was head of the Royal Society, and one of the most respected scientists in the country. (29)_______, this made no difference to Isaac, who refused to speak to him for over a year.
The simple fact was that Isaac found it impossible to have a calm discussion with anyone. As soon as someone said something that he disagreed with, he would lose his temper. For this reason he lived a large part of his life isolated from (30) ______ scientists. It is unlikely that many of them complained.
(Source: https://www.biography.com/scientist/isaac-newton)
Điền vào ô số 29
Read the following passage and mark the letter A, B, C, or D to indicate the correct word or phrase that best fits each of the numbered blanks.
Sir Isaac Newton, the English scientist and mathematician, was one of the most important figures of the 17th century scientific revolution. One of his greatest achievement was the discovery of the three laws of motion, (26) ______ are still used today. But he also had a very unusual personality. Some people would say he was actually insane.
His father died before he was born, and his mother soon remarried. The young Isaac hated his stepfather so much that he once (27) _____ to burn his house down - when his stepfather and mother were still inside! Fortunately he did not, and he went on to graduate from Cambridge without being thrown into prison.
Isaac's first published work was a theory of light and color. When another scientist wrote a paper criticizing this theory, Isaac flew into an uncontrollable rage. The scientist (28) ______ for the criticism was a man called Robert Hooke. He was head of the Royal Society, and one of the most respected scientists in the country. (29)_______, this made no difference to Isaac, who refused to speak to him for over a year.
The simple fact was that Isaac found it impossible to have a calm discussion with anyone. As soon as someone said something that he disagreed with, he would lose his temper. For this reason he lived a large part of his life isolated from (30) ______ scientists. It is unlikely that many of them complained.
(Source: https://www.biography.com/scientist/isaac-newton)
Điền vào ô số 28
Read the following passage and mark the letter A, B, C, or D to indicate the correct word or phrase that best fits each of the numbered blanks.
Sir Isaac Newton, the English scientist and mathematician, was one of the most important figures of the 17th century scientific revolution. One of his greatest achievement was the discovery of the three laws of motion, (26) ______ are still used today. But he also had a very unusual personality. Some people would say he was actually insane.
His father died before he was born, and his mother soon remarried. The young Isaac hated his stepfather so much that he once (27) _____ to burn his house down - when his stepfather and mother were still inside! Fortunately he did not, and he went on to graduate from Cambridge without being thrown into prison.
Isaac's first published work was a theory of light and color. When another scientist wrote a paper criticizing this theory, Isaac flew into an uncontrollable rage. The scientist (28) ______ for the criticism was a man called Robert Hooke. He was head of the Royal Society, and one of the most respected scientists in the country. (29)_______, this made no difference to Isaac, who refused to speak to him for over a year.
The simple fact was that Isaac found it impossible to have a calm discussion with anyone. As soon as someone said something that he disagreed with, he would lose his temper. For this reason he lived a large part of his life isolated from (30) ______ scientists. It is unlikely that many of them complained.
(Source: https://www.biography.com/scientist/isaac-newton)
Điền vào ô số 27
Read the following passage and mark the letter A, B, C, or D to indicate the correct word or phrase that best fits each of the numbered blanks.
Sir Isaac Newton, the English scientist and mathematician, was one of the most important figures of the 17th century scientific revolution. One of his greatest achievement was the discovery of the three laws of motion, (26) ______ are still used today. But he also had a very unusual personality. Some people would say he was actually insane.
His father died before he was born, and his mother soon remarried. The young Isaac hated his stepfather so much that he once (27) _____ to burn his house down - when his stepfather and mother were still inside! Fortunately he did not, and he went on to graduate from Cambridge without being thrown into prison.
Isaac's first published work was a theory of light and color. When another scientist wrote a paper criticizing this theory, Isaac flew into an uncontrollable rage. The scientist (28) ______ for the criticism was a man called Robert Hooke. He was head of the Royal Society, and one of the most respected scientists in the country. (29)_______, this made no difference to Isaac, who refused to speak to him for over a year.
The simple fact was that Isaac found it impossible to have a calm discussion with anyone. As soon as someone said something that he disagreed with, he would lose his temper. For this reason he lived a large part of his life isolated from (30) ______ scientists. It is unlikely that many of them complained.
(Source: https://www.biography.com/scientist/isaac-newton)
Điền vào ô số 26