IMG-LOGO

Câu hỏi:

20/06/2024 329

Read the following text and circle the best answer among A, B, C, or D on your answer sheet for the questions from 39 to 43

      As customers choose brands based on how they make them feel, rather than their actual products or services, there is an intrinsic advantage to those organizations who use designed experiences as a weapon to cut through the most competitive of markets. Those that don't, operate in what we call the "experience gap”, the space between them and their customer's expectation of them. Make no mistake, in our high paced and digitally connected economies, the experience gap is driving markets, fast. 

      For example, take Instagram and Twitter. These brands filled the demand for a whole new human experience that did not exist before the evolution of digital technologies enabled that. They were pioneers, and there were no established players to unseat. But we are also seeing a similar dynamic in existing industries. New entrants are coming in and taking the space, also using whole new experiences, purely because the incumbents left the door open. 

      Closer to home, this can be seen with Australian neobanks who are giving customers a better experience than the incumbents. Robert Bell is the CEO at neobank 86400. He says banking has already become quite complicated and he wanted to make a change. His neobank is working to solve customers' problems more holistically. Bell said, “It's significantly harder work and takes more time to become a bank, but having done that we can have a much better relationship with our customers and we can offer them a lot more products and services." 

      Think about that for a moment. Do you notice how better experiences, leads to better relationships, which is then the stepping stone for more offerings? Many brands still jump straight to modified offerings, without gaining that customer connection and the necessary foundation of trust first. 

(source: https://which-50.com/)

What does the passage mainly discuss?

A. Knowledge drives behavior, loyalty, satisfaction.

B. A far-reaching cultural transformation.

C. The importance of experience to competitive advantage.

Đáp án chính xác

D. Businesses are unwilling to disrupt themselves.

Trả lời:

verified Giải bởi Vietjack

Đáp án C

A. Kiến thức thúc đẩy hành vi, lòng trung thành, sự hài lòng

B. Một sự chuyển đổi văn hóa sâu rộng

C. Tầm quan trọng của trải nghiệm đối với lợi thế cạnh tranh

D. Các doanh nghiệp không sẵn lòng phá vỡ chính mình

Thông tin: As customers choose brands based on how they make them feel, rather than their actual products or services, there is an intrinsic advantage to those organisations who use designed experiences as a weapon to cut through the most competitive of markets

Tạm dịch: Vì khách hàng chọn thương hiệu dựa trên cảm giác của họ thay vì sản phẩm hoặc dịch vụ thực tế, sẽ có lợi thế nội tại cho những tổ chức sử dụng trải nghiệm được thiết kế như một vũ khí để vượt qua sự cạnh tranh nhất của thị trường.

Câu trả lời này có hữu ích không?

0

CÂU HỎI HOT CÙNG CHỦ ĐỀ

Câu 1:

Mark the letter A, B, C, or D on your answer sheet to indicate the word(s) OPPOSITE in meaning to the underlined word(s) in each of the following questions.

They are going to have to amputate his left leg which was badly injured in the accident.

Xem đáp án » 21/06/2022 13,738

Câu 2:

Mark the letter A, B, C, or D on your answer sheet to indicate the underlined part that needs correction in each of the following questions. 

I don't think that he has responsed to my email as I have received nothing.

Xem đáp án » 21/06/2022 12,379

Câu 3:

Mark the letter A, B, C, D on your answer sheet to indicate the correct answer to each of the following questions.

Since we came here, we _______ a lot of acquaintances.

Xem đáp án » 21/06/2022 10,331

Câu 4:

Mark the letter A, B, C, D on your answer sheet to indicate the correct answer to each of the following questions.

Students use the library's computers to get access _________ the Internet.

Xem đáp án » 21/06/2022 8,953

Câu 5:

Mark the letter A, B, C, or D on your answer sheet to indicate the option that best complete each of the following exchanges.

Linda is thanking Daniel for his birthday present.

- Linda: "Thanks for the book. I've been looking it for months." 

- Daniel: " ____________”

Xem đáp án » 21/06/2022 8,348

Câu 6:

Mark the letter A, B, C, D on your answer sheet to indicate the correct answer to each of the following questions.

We _________ to the hospital to visit Mike when he _______ to say that he was fine.

Xem đáp án » 21/06/2022 7,578

Câu 7:

Mark the letter A, B, C, D on your answer sheet to indicate the correct answer to each of the following questions.

It took him a long time to come to __________ with the fact that he was homeless.

Xem đáp án » 21/06/2022 7,522

Câu 8:

Reading the following passage and mark the letter on your answer sheet to indicate the correct word that best fits each of the numbered blank from 34 to 38 

      Father's Day was created to complement Mother's Day. Like Mother's Day (34) ______ honors mothers and motherhood, Father's Day celebrates fatherhood and paternal bonds; it highlights the (35) _______ of fathers in society. Many countries celebrate it on the third Sunday of June, but it is also celebrated widely on other days. Historically, Sonora Smart Dodd was the woman behind the celebration of male parenting. Her father, the Civil War veteran William Jackson Smart, was a single parent who (36) _______ his six children there. After hearing a sermon about Jarvis' Mother's Day in 1909, she told her pastor that fathers should have a similar holiday honoring them. Although she initially suggested June 5, her father's birthday, the pastors did not have enough time to prepare their sermons, and the celebration was deferred to the third Sunday of June. The first celebration was in Spokane. Washington at the YMCA (Young Men's Christian Association) on June 19,1910. Since then it has become a traditional day (37) ________ year. 

      In recognition of what fathers do for their families, on this day people may have a party celebrating male parenting or simply make a phone call or send a greeting card. (38) _________, schools help children prepare handmade gifts for their fathers many days before the celebration.

Điền vào ô (35).

Xem đáp án » 21/06/2022 7,296

Câu 9:

Mark the letter A, B, C, D on your answer sheet to indicate the correct answer to each of the following questions.

The doctor has advised ________ less coffee.

Xem đáp án » 21/06/2022 5,430

Câu 10:

Mark the letter A, B, C, or D on your answer sheet to indicate the underlined part that needs correction in each of the following questions.

In order to build progress in speaking skill, you need to practice everyday.

Xem đáp án » 21/06/2022 5,391

Câu 11:

Mark the letter A, B, C, D on your answer sheet to indicate the correct answer to each of the following questions.

She finally achieved her _______ of visiting the USA.

Xem đáp án » 21/06/2022 4,973

Câu 12:

Mark the letter A, B, C, D on your answer sheet to indicate the correct answer to each of the following questions.

I suggest you _________ a list of things to be done.

Xem đáp án » 21/06/2022 4,142

Câu 13:

Mark the letter A, B, C, or D on your answer sheet to indicate the option that best complete each of the following exchanges.

A - Hello. May I speak to Fred, please?

B - _____________

Xem đáp án » 21/06/2022 4,142

Câu 14:

Mark the letter A, B, C, or D on your answer sheet to indicate the word(s) CLOSEST in meaning to the underlined word(s) in each of the following questions.

Thanks for buying at Build - a - Monster, your product will be shipped in 1 to 2 business days. Have a nice day!

Xem đáp án » 21/06/2022 4,086

Câu 15:

Mark the letter A, B, C, D on your answer sheet to indicate the correct answer to each of the following questions.

Don't shut off my computer. It's in ___________.

Xem đáp án » 21/06/2022 3,624

Câu hỏi mới nhất

Xem thêm »
Xem thêm »