Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

          Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

          Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers. 

          In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group. 

          Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The author implies that the advertising industry requires______.

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 31 to 35.

Just as you designate and separate your physical workspace, you should be clear about when you’re working and when you’re not. You’ll get your best work done and be most ready to transition back to the office if you stick with your regular hours. Plus, if your role is collaborative, being on the same schedule as your coworkers makes everything much easier.

“The biggest difference between working from home and working in the office is that you are in charge of your environment and have to treat yourself like an employee,” Yurovsky says. This means holding yourself accountable, but also recognizing when enough is enough, just as a good manager might. “If you feel yourself extending your work hours because you are not doing anything in the evening...tell yourself it’s time to put work away, recharge, and start tomorrow with a fresh mind. The work will be there in the morning.”

If you live with other people, this separation is even more critical. Communicate with the people whom you live with to establish boundaries so you can cut down on distractions during the workday—and then disconnect and give the people you care about your full attention. Having a separate time and space to work will allow you to be more present in your home life.

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 31 to 35.

Just as you designate and separate your physical workspace, you should be clear about when you’re working and when you’re not. You’ll get your best work done and be most ready to transition back to the office if you stick with your regular hours. Plus, if your role is collaborative, being on the same schedule as your coworkers makes everything much easier.

“The biggest difference between working from home and working in the office is that you are in charge of your environment and have to treat yourself like an employee,” Yurovsky says. This means holding yourself accountable, but also recognizing when enough is enough, just as a good manager might. “If you feel yourself extending your work hours because you are not doing anything in the evening...tell yourself it’s time to put work away, recharge, and start tomorrow with a fresh mind. The work will be there in the morning.”

If you live with other people, this separation is even more critical. Communicate with the people whom you live with to establish boundaries so you can cut down on distractions during the workday—and then disconnect and give the people you care about your full attention. Having a separate time and space to work will allow you to be more present in your home life.

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 31 to 35.

Just as you designate and separate your physical workspace, you should be clear about when you’re working and when you’re not. You’ll get your best work done and be most ready to transition back to the office if you stick with your regular hours. Plus, if your role is collaborative, being on the same schedule as your coworkers makes everything much easier.

“The biggest difference between working from home and working in the office is that you are in charge of your environment and have to treat yourself like an employee,” Yurovsky says. This means holding yourself accountable, but also recognizing when enough is enough, just as a good manager might. “If you feel yourself extending your work hours because you are not doing anything in the evening...tell yourself it’s time to put work away, recharge, and start tomorrow with a fresh mind. The work will be there in the morning.”

If you live with other people, this separation is even more critical. Communicate with the people whom you live with to establish boundaries so you can cut down on distractions during the workday—and then disconnect and give the people you care about your full attention. Having a separate time and space to work will allow you to be more present in your home life.

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 31 to 35.

Just as you designate and separate your physical workspace, you should be clear about when you’re working and when you’re not. You’ll get your best work done and be most ready to transition back to the office if you stick with your regular hours. Plus, if your role is collaborative, being on the same schedule as your coworkers makes everything much easier.

“The biggest difference between working from home and working in the office is that you are in charge of your environment and have to treat yourself like an employee,” Yurovsky says. This means holding yourself accountable, but also recognizing when enough is enough, just as a good manager might. “If you feel yourself extending your work hours because you are not doing anything in the evening...tell yourself it’s time to put work away, recharge, and start tomorrow with a fresh mind. The work will be there in the morning.”

If you live with other people, this separation is even more critical. Communicate with the people whom you live with to establish boundaries so you can cut down on distractions during the workday—and then disconnect and give the people you care about your full attention. Having a separate time and space to work will allow you to be more present in your home life.

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 31 to 35.

Just as you designate and separate your physical workspace, you should be clear about when you’re working and when you’re not. You’ll get your best work done and be most ready to transition back to the office if you stick with your regular hours. Plus, if your role is collaborative, being on the same schedule as your coworkers makes everything much easier.

“The biggest difference between working from home and working in the office is that you are in charge of your environment and have to treat yourself like an employee,” Yurovsky says. This means holding yourself accountable, but also recognizing when enough is enough, just as a good manager might. “If you feel yourself extending your work hours because you are not doing anything in the evening...tell yourself it’s time to put work away, recharge, and start tomorrow with a fresh mind. The work will be there in the morning.”

If you live with other people, this separation is even more critical. Communicate with the people whom you live with to establish boundaries so you can cut down on distractions during the workday—and then disconnect and give the people you care about your full attention. Having a separate time and space to work will allow you to be more present in your home life.

Read the following passage and mark the letter A, B, C, or D to indicate the correct word or phrase that best fits each of the numbered blanks.

Sir Isaac Newton, the English scientist and mathematician, was one of the most important figures of the 17th century scientific revolution. One of his greatest achievement was the discovery of the three laws of motion, (26) ______ are still used today. But he also had a very unusual personality. Some people would say he was actually insane.

His father died before he was born, and his mother soon remarried. The young Isaac hated his stepfather so much that he once (27) _____ to burn his house down - when his stepfather and mother were still inside! Fortunately he did not, and he went on to graduate from Cambridge without being thrown into prison.

Isaac's first published work was a theory of light and color. When another scientist wrote a paper criticizing this theory, Isaac flew into an uncontrollable rage. The scientist (28) ______ for the criticism was a man called Robert Hooke. He was head of the Royal Society, and one of the most respected scientists in the country. (29)_______, this made no difference to Isaac, who refused to speak to him for over a year.

The simple fact was that Isaac found it impossible to have a calm discussion with anyone. As soon as someone said something that he disagreed with, he would lose his temper. For this reason he lived a large part of his life isolated from (30) ______ scientists. It is unlikely that many of them complained.

Read the following passage and mark the letter A, B, C, or D to indicate the correct word or phrase that best fits each of the numbered blanks.

Sir Isaac Newton, the English scientist and mathematician, was one of the most important figures of the 17th century scientific revolution. One of his greatest achievement was the discovery of the three laws of motion, (26) ______ are still used today. But he also had a very unusual personality. Some people would say he was actually insane.

His father died before he was born, and his mother soon remarried. The young Isaac hated his stepfather so much that he once (27) _____ to burn his house down - when his stepfather and mother were still inside! Fortunately he did not, and he went on to graduate from Cambridge without being thrown into prison.

Isaac's first published work was a theory of light and color. When another scientist wrote a paper criticizing this theory, Isaac flew into an uncontrollable rage. The scientist (28) ______ for the criticism was a man called Robert Hooke. He was head of the Royal Society, and one of the most respected scientists in the country. (29)_______, this made no difference to Isaac, who refused to speak to him for over a year.

The simple fact was that Isaac found it impossible to have a calm discussion with anyone. As soon as someone said something that he disagreed with, he would lose his temper. For this reason he lived a large part of his life isolated from (30) ______ scientists. It is unlikely that many of them complained.

Read the following passage and mark the letter A, B, C, or D to indicate the correct word or phrase that best fits each of the numbered blanks.

Sir Isaac Newton, the English scientist and mathematician, was one of the most important figures of the 17th century scientific revolution. One of his greatest achievement was the discovery of the three laws of motion, (26) ______ are still used today. But he also had a very unusual personality. Some people would say he was actually insane.

His father died before he was born, and his mother soon remarried. The young Isaac hated his stepfather so much that he once (27) _____ to burn his house down - when his stepfather and mother were still inside! Fortunately he did not, and he went on to graduate from Cambridge without being thrown into prison.

Isaac's first published work was a theory of light and color. When another scientist wrote a paper criticizing this theory, Isaac flew into an uncontrollable rage. The scientist (28) ______ for the criticism was a man called Robert Hooke. He was head of the Royal Society, and one of the most respected scientists in the country. (29)_______, this made no difference to Isaac, who refused to speak to him for over a year.

The simple fact was that Isaac found it impossible to have a calm discussion with anyone. As soon as someone said something that he disagreed with, he would lose his temper. For this reason he lived a large part of his life isolated from (30) ______ scientists. It is unlikely that many of them complained.

Read the following passage and mark the letter A, B, C, or D to indicate the correct word or phrase that best fits each of the numbered blanks.

Sir Isaac Newton, the English scientist and mathematician, was one of the most important figures of the 17th century scientific revolution. One of his greatest achievement was the discovery of the three laws of motion, (26) ______ are still used today. But he also had a very unusual personality. Some people would say he was actually insane.

His father died before he was born, and his mother soon remarried. The young Isaac hated his stepfather so much that he once (27) _____ to burn his house down - when his stepfather and mother were still inside! Fortunately he did not, and he went on to graduate from Cambridge without being thrown into prison.

Isaac's first published work was a theory of light and color. When another scientist wrote a paper criticizing this theory, Isaac flew into an uncontrollable rage. The scientist (28) ______ for the criticism was a man called Robert Hooke. He was head of the Royal Society, and one of the most respected scientists in the country. (29)_______, this made no difference to Isaac, who refused to speak to him for over a year.

The simple fact was that Isaac found it impossible to have a calm discussion with anyone. As soon as someone said something that he disagreed with, he would lose his temper. For this reason he lived a large part of his life isolated from (30) ______ scientists. It is unlikely that many of them complained.

Read the following passage and mark the letter A, B, C, or D to indicate the correct word or phrase that best fits each of the numbered blanks.

Sir Isaac Newton, the English scientist and mathematician, was one of the most important figures of the 17th century scientific revolution. One of his greatest achievement was the discovery of the three laws of motion, (26) ______ are still used today. But he also had a very unusual personality. Some people would say he was actually insane.

His father died before he was born, and his mother soon remarried. The young Isaac hated his stepfather so much that he once (27) _____ to burn his house down - when his stepfather and mother were still inside! Fortunately he did not, and he went on to graduate from Cambridge without being thrown into prison.

Isaac's first published work was a theory of light and color. When another scientist wrote a paper criticizing this theory, Isaac flew into an uncontrollable rage. The scientist (28) ______ for the criticism was a man called Robert Hooke. He was head of the Royal Society, and one of the most respected scientists in the country. (29)_______, this made no difference to Isaac, who refused to speak to him for over a year.

The simple fact was that Isaac found it impossible to have a calm discussion with anyone. As soon as someone said something that he disagreed with, he would lose his temper. For this reason he lived a large part of his life isolated from (30) ______ scientists. It is unlikely that many of them complained.