Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42
THE INFLUENCE OF ADVERTISING ON PRICING
Advertising makes an immense difference in the popularity of a product. Studies have shown that consumers usually pay more for advertised products than non-advertised products. As a result, the marketing and advertising industry is a multibillion-dollar-a-year business. Local commercials can cost as little as several hundred dollars to products, while national companies have been known to spend hundreds of thousands of dollars on a single commercial. Interestingly, the source of these expensive commercials is the consumers who view the advertisements from the comfort of their living room. Companies influence the prices that consumers pay in two ways.
When consumers purchase any products, they are obviously paying for the cost of manufacturing the product. However, they are also paying for the advertising campaign devised to convince consumers to buy the product. The more costly the advertising campaign, the higher the price paid by consumers. Companies are allowed to set these high prices because consumers have shown that they will continue to pay them. For instance, a multinational chain of coffee shops significantly raised its prices a few years ago, due in no small part to an expensive national advertising campaign. While regular customers noticed and were not fond of the hike, one was quoted as saying, “I doubt it will make an impact [on consumers]. It won’t change my habit.” Indeed, it did not, the company experienced record sales in spite of the fact its prices were higher than its competitors’.
Another way advertising tends to affect product pricing is seen in the arena of perceived value to the consumers. The perceived value is the worth that consumers assign to a product. Studies show that often the advertising for a product determines its value more than the quality or necessity of the product itself. One way a company may take advantage of this perceived value is by running commercials during prime time. These ads are usually much more expensive than others. For example, a national commercial that ran during a popular American show cost close to $745,000 to run for thirty seconds. If people watching the show perceive that the product is more valuable simply because it was advertised during prime time, they are often willing to pay higher prices. So, whether it is seen in the cost of the commercials or the advertiser-assigned value, it is obvious that advertising drives product pricing and directly affects consumers
The author mentions commercials running during prime time in order to ____.
A. contrast effective advertising with unsuccessful product
B. refute the idea that consumers pay more for products they see on television
C. explain how consumers justify paying higher prices for products
D. provide a function of television advertising on a national level
Tác giả đề cập đến quảng cáo truyền hình trong thời gian vàng để _____.
A. so sánh quảng cáo hiệu quả với sản phẩm không thành công
B. bác bỏ ý kiến cho rằng người tiêu dùng trả nhiều hơn cho các sản phẩm họ xem trên ti vi
C. giải thích người tiêu dùng lí giải việc trả giá cao hơn cho các sản phẩm
D. cung cấp một chức năng của quảng cáo trên tivi ở mức độ quốc gia
Đáp án C. Giải thích:
Thông tin nằm ở: “If people watching the show perceive that the product is more valuable simply because it was advertised during prime time, they are often willing to pay higher prices.” (Nếu mọi người xem chương trình cảm nhận rằng sản phẩm có giá trị hơn đơn giản chỉ vì nó được quảng cáo trong thời gian vàng, họ thường sẵn sàng trả giá cao hơn.)
Mark the letter A, B, C, or D on your answer sheet to indicate the word whose underlined part differs from the other three in pronunciation in each of the following questions
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 30 to 34
In general, the influence of Anglo patrons has been much less pronounced on Hispanic arts than on American Indian arts. The Hispanic crafts revival was confined to a much shorter period of time, beginning in the early 1920's, reaching its peak in the late 1930's, and dying down by the Second World War, less than 20 years. During this period, in spite of the enthusiasm of the wealthy Anglo patrons in northern New Mexico, Hispanic crafts never "caught on" nationally in the way American Indian crafts did. Interest was fairly well limited to the Southwest and Southern California, the areas in which the adobe hacienda revival was taking place. The major interest in Hispanic crafts was as furnishings for these comfortable Southwestern-style adobe homes. These crafts were not, as were American Indian crafts viewed as valuable art objects in themselves purchased with an eye for speculation. Hispanic arts to, a great degree have been ignored by the speculative Anglo art market. A beneficial consequence of this oversight is that the artisans have been freer to work according to their own standards and within their own traditions. Their work has not been "emptied of previous vital meanings" and become a meaningless revival. as has so much ethnic art of this day. Rather it has remained as an object of cultural pride and identity and not simply the product of the tastes and demands of the art market
What does this passage mainly discuss?
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions
If this animal had escaped from its cage, it could ______ have killed or maimed several people
Mark the letter A, B, C, or D on your answer sheet to indicate the underlined part that needs correction in each of the following questions
He was so intelligent a student that he could pass the final exam easy
Mark the letter A, B, C, or D on your answer sheet to indicate the word whose underlined part differs from the other three in pronunciation in each of the following questions
Mark the letter A, B, C, or D on your answer sheet to indicate the word that differs from the other three in the position of the primary stress in each of the following questions
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions
All the workers complained that the price of food had increased so that their ______ of living had fallen
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions
I hope you won’t take _____ if I say that your project needs more improvement to be accepted
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions
You should go ______ the report before you submit it to the director of the company
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions
The show was devised by David Young, ____ a BBC producer and later founder of game show production company 12 Yard Productions
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42
THE INFLUENCE OF ADVERTISING ON PRICING
Advertising makes an immense difference in the popularity of a product. Studies have shown that consumers usually pay more for advertised products than non-advertised products. As a result, the marketing and advertising industry is a multibillion-dollar-a-year business. Local commercials can cost as little as several hundred dollars to products, while national companies have been known to spend hundreds of thousands of dollars on a single commercial. Interestingly, the source of these expensive commercials is the consumers who view the advertisements from the comfort of their living room. Companies influence the prices that consumers pay in two ways.
When consumers purchase any products, they are obviously paying for the cost of manufacturing the product. However, they are also paying for the advertising campaign devised to convince consumers to buy the product. The more costly the advertising campaign, the higher the price paid by consumers. Companies are allowed to set these high prices because consumers have shown that they will continue to pay them. For instance, a multinational chain of coffee shops significantly raised its prices a few years ago, due in no small part to an expensive national advertising campaign. While regular customers noticed and were not fond of the hike, one was quoted as saying, “I doubt it will make an impact [on consumers]. It won’t change my habit.” Indeed, it did not, the company experienced record sales in spite of the fact its prices were higher than its competitors’.
Another way advertising tends to affect product pricing is seen in the arena of perceived value to the consumers. The perceived value is the worth that consumers assign to a product. Studies show that often the advertising for a product determines its value more than the quality or necessity of the product itself. One way a company may take advantage of this perceived value is by running commercials during prime time. These ads are usually much more expensive than others. For example, a national commercial that ran during a popular American show cost close to $745,000 to run for thirty seconds. If people watching the show perceive that the product is more valuable simply because it was advertised during prime time, they are often willing to pay higher prices. So, whether it is seen in the cost of the commercials or the advertiser-assigned value, it is obvious that advertising drives product pricing and directly affects consumers
Which of the following can be inferred about pricing and advertising?
Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that is closest in meaning to each of the following questions
“I was not there at the time” said he
Mark the letter A, B, C, or D on your answer sheet to indicate the word(s) OPPOSITE in meaning to the underlined word(s) in each of the following questions
A mediocre student who gets low grades will have trouble getting into an Ivy League College
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions
She said that she ______ to have a baby
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions
If my feet ______ so big, I wouldn’t have a problem of buying shoes.
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 31 to 35.
Just as you designate and separate your physical workspace, you should be clear about when you’re working and when you’re not. You’ll get your best work done and be most ready to transition back to the office if you stick with your regular hours. Plus, if your role is collaborative, being on the same schedule as your coworkers makes everything much easier.
“The biggest difference between working from home and working in the office is that you are in charge of your environment and have to treat yourself like an employee,” Yurovsky says. This means holding yourself accountable, but also recognizing when enough is enough, just as a good manager might. “If you feel yourself extending your work hours because you are not doing anything in the evening...tell yourself it’s time to put work away, recharge, and start tomorrow with a fresh mind. The work will be there in the morning.”
If you live with other people, this separation is even more critical. Communicate with the people whom you live with to establish boundaries so you can cut down on distractions during the workday—and then disconnect and give the people you care about your full attention. Having a separate time and space to work will allow you to be more present in your home life.
(Adapted from https://www.themuse.com/)
The word “whom” in paragraph 1 refers to ______.
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 31 to 35.
Just as you designate and separate your physical workspace, you should be clear about when you’re working and when you’re not. You’ll get your best work done and be most ready to transition back to the office if you stick with your regular hours. Plus, if your role is collaborative, being on the same schedule as your coworkers makes everything much easier.
“The biggest difference between working from home and working in the office is that you are in charge of your environment and have to treat yourself like an employee,” Yurovsky says. This means holding yourself accountable, but also recognizing when enough is enough, just as a good manager might. “If you feel yourself extending your work hours because you are not doing anything in the evening...tell yourself it’s time to put work away, recharge, and start tomorrow with a fresh mind. The work will be there in the morning.”
If you live with other people, this separation is even more critical. Communicate with the people whom you live with to establish boundaries so you can cut down on distractions during the workday—and then disconnect and give the people you care about your full attention. Having a separate time and space to work will allow you to be more present in your home life.
(Adapted from https://www.themuse.com/)
What is the useful advice for those who work from home at night?
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 31 to 35.
Just as you designate and separate your physical workspace, you should be clear about when you’re working and when you’re not. You’ll get your best work done and be most ready to transition back to the office if you stick with your regular hours. Plus, if your role is collaborative, being on the same schedule as your coworkers makes everything much easier.
“The biggest difference between working from home and working in the office is that you are in charge of your environment and have to treat yourself like an employee,” Yurovsky says. This means holding yourself accountable, but also recognizing when enough is enough, just as a good manager might. “If you feel yourself extending your work hours because you are not doing anything in the evening...tell yourself it’s time to put work away, recharge, and start tomorrow with a fresh mind. The work will be there in the morning.”
If you live with other people, this separation is even more critical. Communicate with the people whom you live with to establish boundaries so you can cut down on distractions during the workday—and then disconnect and give the people you care about your full attention. Having a separate time and space to work will allow you to be more present in your home life.
(Adapted from https://www.themuse.com/)
According to paragraph 1, if you work on the same schedule as your co-workers, your work may be ______.
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 31 to 35.
Just as you designate and separate your physical workspace, you should be clear about when you’re working and when you’re not. You’ll get your best work done and be most ready to transition back to the office if you stick with your regular hours. Plus, if your role is collaborative, being on the same schedule as your coworkers makes everything much easier.
“The biggest difference between working from home and working in the office is that you are in charge of your environment and have to treat yourself like an employee,” Yurovsky says. This means holding yourself accountable, but also recognizing when enough is enough, just as a good manager might. “If you feel yourself extending your work hours because you are not doing anything in the evening...tell yourself it’s time to put work away, recharge, and start tomorrow with a fresh mind. The work will be there in the morning.”
If you live with other people, this separation is even more critical. Communicate with the people whom you live with to establish boundaries so you can cut down on distractions during the workday—and then disconnect and give the people you care about your full attention. Having a separate time and space to work will allow you to be more present in your home life.
(Adapted from https://www.themuse.com/)
The word “accountable” in paragraph 2 is closest in meaning to ______.
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 31 to 35.
Just as you designate and separate your physical workspace, you should be clear about when you’re working and when you’re not. You’ll get your best work done and be most ready to transition back to the office if you stick with your regular hours. Plus, if your role is collaborative, being on the same schedule as your coworkers makes everything much easier.
“The biggest difference between working from home and working in the office is that you are in charge of your environment and have to treat yourself like an employee,” Yurovsky says. This means holding yourself accountable, but also recognizing when enough is enough, just as a good manager might. “If you feel yourself extending your work hours because you are not doing anything in the evening...tell yourself it’s time to put work away, recharge, and start tomorrow with a fresh mind. The work will be there in the morning.”
If you live with other people, this separation is even more critical. Communicate with the people whom you live with to establish boundaries so you can cut down on distractions during the workday—and then disconnect and give the people you care about your full attention. Having a separate time and space to work will allow you to be more present in your home life.
(Adapted from https://www.themuse.com/)
Which best serves as the title for the passage?
Read the following passage and mark the letter A, B, C, or D to indicate the correct word or phrase that best fits each of the numbered blanks.
Sir Isaac Newton, the English scientist and mathematician, was one of the most important figures of the 17th century scientific revolution. One of his greatest achievement was the discovery of the three laws of motion, (26) ______ are still used today. But he also had a very unusual personality. Some people would say he was actually insane.
His father died before he was born, and his mother soon remarried. The young Isaac hated his stepfather so much that he once (27) _____ to burn his house down - when his stepfather and mother were still inside! Fortunately he did not, and he went on to graduate from Cambridge without being thrown into prison.
Isaac's first published work was a theory of light and color. When another scientist wrote a paper criticizing this theory, Isaac flew into an uncontrollable rage. The scientist (28) ______ for the criticism was a man called Robert Hooke. He was head of the Royal Society, and one of the most respected scientists in the country. (29)_______, this made no difference to Isaac, who refused to speak to him for over a year.
The simple fact was that Isaac found it impossible to have a calm discussion with anyone. As soon as someone said something that he disagreed with, he would lose his temper. For this reason he lived a large part of his life isolated from (30) ______ scientists. It is unlikely that many of them complained.
(Source: https://www.biography.com/scientist/isaac-newton)
Điền vào ô số 30
Read the following passage and mark the letter A, B, C, or D to indicate the correct word or phrase that best fits each of the numbered blanks.
Sir Isaac Newton, the English scientist and mathematician, was one of the most important figures of the 17th century scientific revolution. One of his greatest achievement was the discovery of the three laws of motion, (26) ______ are still used today. But he also had a very unusual personality. Some people would say he was actually insane.
His father died before he was born, and his mother soon remarried. The young Isaac hated his stepfather so much that he once (27) _____ to burn his house down - when his stepfather and mother were still inside! Fortunately he did not, and he went on to graduate from Cambridge without being thrown into prison.
Isaac's first published work was a theory of light and color. When another scientist wrote a paper criticizing this theory, Isaac flew into an uncontrollable rage. The scientist (28) ______ for the criticism was a man called Robert Hooke. He was head of the Royal Society, and one of the most respected scientists in the country. (29)_______, this made no difference to Isaac, who refused to speak to him for over a year.
The simple fact was that Isaac found it impossible to have a calm discussion with anyone. As soon as someone said something that he disagreed with, he would lose his temper. For this reason he lived a large part of his life isolated from (30) ______ scientists. It is unlikely that many of them complained.
(Source: https://www.biography.com/scientist/isaac-newton)
Điền vào ô số 29
Read the following passage and mark the letter A, B, C, or D to indicate the correct word or phrase that best fits each of the numbered blanks.
Sir Isaac Newton, the English scientist and mathematician, was one of the most important figures of the 17th century scientific revolution. One of his greatest achievement was the discovery of the three laws of motion, (26) ______ are still used today. But he also had a very unusual personality. Some people would say he was actually insane.
His father died before he was born, and his mother soon remarried. The young Isaac hated his stepfather so much that he once (27) _____ to burn his house down - when his stepfather and mother were still inside! Fortunately he did not, and he went on to graduate from Cambridge without being thrown into prison.
Isaac's first published work was a theory of light and color. When another scientist wrote a paper criticizing this theory, Isaac flew into an uncontrollable rage. The scientist (28) ______ for the criticism was a man called Robert Hooke. He was head of the Royal Society, and one of the most respected scientists in the country. (29)_______, this made no difference to Isaac, who refused to speak to him for over a year.
The simple fact was that Isaac found it impossible to have a calm discussion with anyone. As soon as someone said something that he disagreed with, he would lose his temper. For this reason he lived a large part of his life isolated from (30) ______ scientists. It is unlikely that many of them complained.
(Source: https://www.biography.com/scientist/isaac-newton)
Điền vào ô số 28
Read the following passage and mark the letter A, B, C, or D to indicate the correct word or phrase that best fits each of the numbered blanks.
Sir Isaac Newton, the English scientist and mathematician, was one of the most important figures of the 17th century scientific revolution. One of his greatest achievement was the discovery of the three laws of motion, (26) ______ are still used today. But he also had a very unusual personality. Some people would say he was actually insane.
His father died before he was born, and his mother soon remarried. The young Isaac hated his stepfather so much that he once (27) _____ to burn his house down - when his stepfather and mother were still inside! Fortunately he did not, and he went on to graduate from Cambridge without being thrown into prison.
Isaac's first published work was a theory of light and color. When another scientist wrote a paper criticizing this theory, Isaac flew into an uncontrollable rage. The scientist (28) ______ for the criticism was a man called Robert Hooke. He was head of the Royal Society, and one of the most respected scientists in the country. (29)_______, this made no difference to Isaac, who refused to speak to him for over a year.
The simple fact was that Isaac found it impossible to have a calm discussion with anyone. As soon as someone said something that he disagreed with, he would lose his temper. For this reason he lived a large part of his life isolated from (30) ______ scientists. It is unlikely that many of them complained.
(Source: https://www.biography.com/scientist/isaac-newton)
Điền vào ô số 27
Read the following passage and mark the letter A, B, C, or D to indicate the correct word or phrase that best fits each of the numbered blanks.
Sir Isaac Newton, the English scientist and mathematician, was one of the most important figures of the 17th century scientific revolution. One of his greatest achievement was the discovery of the three laws of motion, (26) ______ are still used today. But he also had a very unusual personality. Some people would say he was actually insane.
His father died before he was born, and his mother soon remarried. The young Isaac hated his stepfather so much that he once (27) _____ to burn his house down - when his stepfather and mother were still inside! Fortunately he did not, and he went on to graduate from Cambridge without being thrown into prison.
Isaac's first published work was a theory of light and color. When another scientist wrote a paper criticizing this theory, Isaac flew into an uncontrollable rage. The scientist (28) ______ for the criticism was a man called Robert Hooke. He was head of the Royal Society, and one of the most respected scientists in the country. (29)_______, this made no difference to Isaac, who refused to speak to him for over a year.
The simple fact was that Isaac found it impossible to have a calm discussion with anyone. As soon as someone said something that he disagreed with, he would lose his temper. For this reason he lived a large part of his life isolated from (30) ______ scientists. It is unlikely that many of them complained.
(Source: https://www.biography.com/scientist/isaac-newton)
Điền vào ô số 26