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Câu hỏi:

22/07/2024 93

 

Read the following text and circle the best answer among A, B, C, or D on your answer sheet for the questions from 39 to 43

     As customers choose brands based on how they make them feel, rather than their actual products or services, there is an intrinsic advantage to those organizations who use designed experiences as a weapon to cut through the most competitive of markets. Those that don't, operate in what we call the "experience gap”, the space between them and their customer's expectation of them. Make no mistake, in our high paced and digitally connected economies, the experience gap is driving markets, fast. 

     For example, take Instagram and Twitter. These brands filled the demand for a whole new human experience that did not exist before the evolution of digital technologies enabled that. They were pioneers, and there were no established players to unseat. But we are also seeing a similar dynamic in existing industries. New entrants are coming in and taking the space, also using whole new experiences, purely because the incumbents left the door open. 

     Closer to home, this can be seen with Australian neobanks who are giving customers a better experience than the incumbents. Robert Bell is the CEO at neobank 86400. He says banking has already become quite complicated and he wanted to make a change. His neobank is working to solve customers' problems more holistically. Bell said, “It's significantly harder work and takes more time to become a bank, but having done that we can have a much better relationship with our customers and we can offer them a lot more products and services." 

     Think about that for a moment. Do you notice how better experiences, leads to better relationships, which is then the stepping stone for more offerings? Many brands still jump straight to modified offerings, without gaining that customer connection and the necessary foundation of trust first. 

(source: https://which-50.com/)

What does the passage mainly discuss?

 


A. Knowledge drives behavior, loyalty, satisfaction.



B. A far-reaching cultural transformation.



C. The importance of experience to competitive advantage.


Đáp án chính xác


D. Businesses are unwilling to disrupt themselves. 


Trả lời:

verified Giải bởi Vietjack

Đáp án đúng: C

Giải thích: Dẫn chứng: “Khi khách hàng lựa chọn thương hiệu dựa trên cảm nhận của họ thay vì sản phẩm hoặc dịch vụ thực tế của họ, ..” “Bạn có nhận thấy trải nghiệm tốt hơn, dẫn đến mối quan hệ tốt hơn như thế nào, đó chính là bước đệm để có thêm lễ vật? ” => từ khóa "experience" xuất hiện nhiều lần.

Dịch: ‌Tầm quan trọng của trải nghiệm đối với lợi thế cạnh tranh.

Câu trả lời này có hữu ích không?

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CÂU HỎI HOT CÙNG CHỦ ĐỀ

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Câu 2:

Mark the letter A, B, C, or D on your answer sheet to indicate the underlined part that needs correction in each of the following questions. 

I don't think that he has responsed to my email as I have received nothing.

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Câu 3:

Reading the following passage and mark the letter on your answer sheet to indicate the correct word that best fits each of the numbered blank from 34 to 38 

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     In recognition of what fathers do for their families, on this day people may have a party celebrating male parenting or simply make a phone call or send a greeting card. (38) _________, schools help children prepare handmade gifts for their fathers many days before the celebration.

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Câu 4:

The word "them” in paragraph 1 refers to

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Câu 5:

She finally achieved her _______ of visiting the USA.

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Câu 6:

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Câu 7:

According to paragraph 3, what is the attitude of Robert Bell towards the customers?

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Câu 8:

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Câu 9:

(38) _________, schools help children prepare handmade gifts for their fathers many days before the celebration.

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Câu 10:

Mark the letter A, B, C, D on your answer sheet to indicate the word that differs from the other three in the position of primary stress in each of the following question.

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Câu 11:

Mark the letter A, B, C, D on your answer sheet to indicate the word that differs from the other three in the position of primary stress in each of the following question.

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Câu 12:

Mark the letter A, B, C, or D on your answer sheet to indicate the option that best complete each of the following exchanges.

A - Hello. May I speak to Fred, please?                  

B - _____________

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Câu 13:

One thing that is definitely true is that _______.

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Câu 14:

Linda is thanking Daniel for his birthday present.

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- Daniel: " ____________”

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Câu 15:

Mark the letter A, B, C, D on your answer sheet to indicate the word whose underlined part differs from the other three in each of the following question.

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