Which of the following is true about the effect of higher-priced ad campaign?
Giải bởi Vietjack
Câu nào dưới đây đúng về ảnh hưởng của một chiến dịch quảng cáo giá cao?
Chúng ảnh hưởng tích cực đến người tiêu dùng
Chúng làm tăng giá mà người tiêu dùng phải trả
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Chúng là phản ứng lại nhu cầu tiêu dùng
Đáp án B. Giải thích:
Thông tin nằm ở: “However, they are also paying for the advertising campaign devised to convince consumers to buy the product. The more costly the advertising campaign, the higher the price paid by consumers.” (Tuy nhiên, họ cũng đang trả tiền cho chiến dịch quảng cáo nhằm thuyết phục người tiêu dùng mua sản phẩm. Chi phí cho chiến dịch quảng cáo càng cao thì giá phải trả của người tiêu dùng càng cao.)
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