How do companies determine the price they charge for a product?
Giải bởi Vietjack
Các công ty quyết định giá họ đưa ra cho một sản phầm bằng cách nào?
Dựa trên chi trả cho giá quảng cáo và giá cả của đối thủ cạnh tranh
Gộp giá quảng cáo vào chi phí toàn bộ
Quyết định chi phí toàn bộ để làm ra sản phẩm
Chọn giá trị cảm nhận hoặc chi phí sản xuất
Đáp án: B. Giải thích:
Thông tin nằm ở: “The more costly the advertising campaign, the higher the price paid by consumers. Companies are allowed to set these high prices because consumers have shown that they will continue to pay them.” (Chi phí cho chiến dịch quảng cáo càng cao thì giá phải trả của người tiêu dùng càng cao. Các công ty được phép đặt giá cao vì người tiêu dùng đã cho thấy họ sẽ tiếp tục trả tiền cho họ).
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