Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
As customers choose brands based on how they make them feel, rather than their actual products or services, there is an intrinsic advantage to those organizations who use designed experiences as a weapon to cut through the most competitive of markets. Those that don’t, operate in what we call the “experience gap”, the space between them and their customer’s expectation of them. Make no mistake, in our high paced and digitally connected economies, the experience gap is driving markets, fast.
For example, take Instagram and Twitter. These brands filled the demand for a whole new human experience that did not exist before the evolution of digital technologies enabled that. They were pioneers, and there were no established players to unseat. But we are also seeing a similar dynamic in existing industries. New entrants are coming in and taking the space, also using whole new experiences, purely because the incumbents left the door open.
Closer to home, this can be seen with Australian neobanks who are giving customers a better experience than the incumbents. Robert Bell is the CEO at neobank 86400. He says banking has already become quite complicated and he wanted to make a change. His neobank is working to solve customers problems more holistically. Bell said, “It’s significantly harder work and takes more time to become a bank, but having done that we can have a much better relationship with our customers and we can offer them a lot more products and services.”
Think about that for a moment. Do you notice how better experiences, leads to better relationships, which is then the stepping stone for more offerings? Many brands still jump straight to modified offerings, without gaining that customer connection and the necessary foundation of trust first.
(source: https://which-50.com/)
Câu 31. What does the passage mainly discuss?
A. The importance of experience to competitive advantage.
B. Businesses are unwilling to disrupt themselves.
C. A far-reaching cultural transformation.
Giải bởi Vietjack
Đáp án A
Đoạn văn chủ yếu thảo luận về điều gì?
A. Tầm quan trọng của kinh nghiệm đối với lợi thế cạnh tranh
B. Các doanh nghiệp không sẵn lòng phá vỡ chính mình
C. Một sự chuyển đổi văn hóa sâu rộng
D. Kiến thức thúc đẩy hành vi, lòng trung thành, sự hài lòng
Căn cứ vào thông tin đoạn đầu:
As customers choose brands based on how they make them feel, rather than their actual products or services, there is an intrinsic advantage to those organisations who use designed experiences as a weapon to cut through the most competitive of markets. (Vì khách hàng chọn thương hiệu dựa trên cách họ khiến cho họ cảm thấy như thế nào, hơn là thực tế sản phẩm hoặc dịch vụ của họ, có một lợi thế nội tại cho những tổ chức, sử dụng kinh nghiệm được thiết kế như một vũ khí để vượt qua những thị trường cạnh tranh nhất.)
Như vậy, đoạn văn đang nói về tầm quan trọng của kinh nghiệm đối với lợi thế cạnh tranh.If Tom ____________ a bit more ambitious, he would have found himself a better job years ago.
Mark the letter A, B, C or D to indicate the word(s) CLOSEST in meaning to the underlined word(s) in each of the following questions.
Câu 19. I can’t get on well with my boss because of his authoritative manner that at times is almost arrogant.
We have to work against the clock so as to meet the deadline of the clients tomorrow.
Mark the letter A, B, C or D to indicate the correct answer to each of the following questions.
Câu 5. She was not ___________little girl he had known, but she was not yet ________woman either.
Although her boss gives quite obvious a hint of dismissing Nancy for her incompetence, she is still __________ignorant of the fact that she is about to face up to a gloomy scenario of unemployment.
It was reported that three top athletes have been ________from the championship after positive drug tests.
Mark the letter A, B, C, or D to indicate the sentence that best combines each pair of sentences in the following questions.
Câu 49. The burglar was trying to break into the shop. He was caught by the night guard when doing so.
He never stops smoking; one cigarette after another. I’m afraid he’s become a __________smoker.
His poor standard of play fully justifies his __________from the team for the next match.
Mark the letter A, B, C or D to indicate the word(s) OPPOSITE in meaning to the underlined word(s) in each of the following questions.
Câu 21. The schoolboy’s excuse wasn’t credible at all. Nobody in the classroom believed in the far-fetched story he told.
Julian dropped out of college after his first year. Now he regrets it.
Claudia is being interviewed by the manager of the company she's applied for
- Manager: “_________”
- Claudia: "I work hard and I enjoy working with other people."
Mark the letter A, B, C, or D to indicate the word whose underlined part differs from the other three in pronunciation in each of the following questions.
